Email marketing is an essential part of a modern business. If used correctly, eMarketing is an exceptionally powerful marketing tool, helping you to secure new customers and generate more sales from your existing customer base.

It’s also a highly cost-effective way of announcing new products, promoting your next event, educating your customers and developing long-term relationships with your prospects and customers.

Why email marketing? Here’s 10 good reasons...

It works – trust us!
But don’t just take our word for it – according to the Direct Marketing Association, each dollar spent on email marketing returns over $48!

You need to be there when your customers want to buy
Email marketing if used consistently will help raise the profile of your company on an ongoing basis. A monthly e-mailing to your prospect database should mean that you’re there when your customer wants to buy.

You need to build a relationship with your prospects and your customers
It takes time to build a relationship. If you’re not using email as part of your marketing activity then you’re probably spending too much time and too much money – and to too few people. Email allows you to build sustained relationships with a large group of people for a relatively low cost.

Its highly cost-effective
An email marketing campaign designed by Pixel Puppet can cost as little as £150 – compare that with the cost of a single advertisement in your local newspaper.

Target your message
Email marketing allows you to target your message to specific groups of prospects or customers. No scatter-gun approach. No wasted marketing budget by talking to people with no interest in your products.

Its measurable
Within hours of sending your email we’ll report back to you with details of who opened your newsletter, who responded and who visited your web site as a result.

Remind them you’re still there!
Talking to your customers or prospects “now and again” isn’t good enough in this climate. An effective email marketing campaign gives your prospects numerous opportunities to see and respond to your message.

It's quick!
No waiting for printers. No long lead times for magazines. No waiting until Friday for your local newspaper. Once your email campaign has been designed and built we can send your messages instantly. Want to re-send your message? It’s as simple as pressing a button!

Encourage your customers to respond - instantly!
An effective email marketing system can generate instant results. Encourage your customers to respond right away - and start seeing the results right away!

Understand how your customers behave
Sustained email marketing activity will help you to build up information about how your customers behave. Over time, you’ll learn which of them responds best and which of them prefers to buy at certain times. You’ll build up valuable marketing data helping you squeeze the best out of your marketing budget.