An Expert

Do you have a question that you can't find the answer to regarding web design, development etc? With over 20 years of experience in the industry, why not ask us?

There is no fee, we just want to share our experience and knowledge. ASK A QUESTION ON THE WEB DESIGN BLOG

Graphic Designers

Graphic Designers
Vectors by

What is Graphic Design?

Artists, graphic designers, aren’t they all the same? Not really, graphic design is a pretty broad term and with a lot of people confusing the two it can be tricky to really know what you are looking for when it comes to finding the right graphic design help for your project.

Although both professions work in the ‘commercial art’ environment, (we’re talking the likes of magazines, marketing and advertising) and increasingly, digital fields: (websites, games and 3D design) the fundamentals of what they do can be quite different. An ‘artist’ or graphic artist, has usually defined their own style, whether that be life-like illustrations or cartoons that really pop and are primarily hired for that very reason; their personal style is what just the client needs for their project.

Graphic design is the art of putting a project together, often using the work of the artist (alongside typography and other imagery) to convey the overall message as set by the client. This is where the art of capturing the attention of the audience and persuading further action comes in, something that the artist might not normally consider but the graphic designer has down to a tea. If you’re after a definition, graphic design is essentially a process, one centred around visual communication or communication design and problem-solving using a combination of different types of imagery, typography and a sprinkling of marketing knowledge.

That said you might come across graphic designers with some cross over between the two, but understanding their differences will mean you’ll have a better idea of the right questions to ask when you’re meeting prospective designers.

What Does a Graphic Designer Do?

One of the biggest keys to good design is communication, and this doesn’t change when it comes to graphic design. One of the best things your graphic designer can do to you is listen; listen to who and what your brand stands for, your business needs and objectives and any your problems you have. The right graphic designer will work with you to formulate solutions in line with all of these things, they’ll all of a sudden become an invaluable part of your brand and should feel like a natural fit. It’s pretty likely that you won't know exactly what you want your end product to look or how it will work, but a good designer will walk you through their solutions in a way that puts your concerns at ease.

Here are some key attributes to a good graphic designer to look out for:
  • Personable and able to discuss and clearly communicate ideas.
  • Able to provide accurate and fair quotes for potential work
  • Develop design briefs based on what you want.
  • Illustrative skills to guide you through any initial ideas and concepts.
  • Being able to work as a team, you’ll need someone who feels like a natural fit.
  • Sounds obvious, but having a real flair and love for creativity; something you should be able to pick up on pretty easily through meeting them.

How Does Graphic Design Help?

Graphic design is about so much more than imagery, it’s a carefully formulated process often informed by not only outstanding creativity but also market research and an excellent understanding of the audience or end user. Although sometimes an undervalued aspect of the work, graphic design is often about return on investment; that beautifully creative way of subtly incorporating calls to action into their designs. It’s this invaluable ability to meet business needs in a way you probably hadn’t thought of before that makes investing in a graphic designer well worth the money.

Us humans are a fairly simple species and love to look at nice things. If a designer can create something that not only captures our attention but maintains it long enough to subtly (maybe even subconsciously) tell us to do something or buy something, then a graphic designer has already paid for themselves.

Want to Hire a Graphic Designer?

Maybe you’re one of the lucky ones who can draw a little, or maybe even knock up a few images on your computer, but unless you have the specialist knowledge to turn those into a marketable, working products you’ll need a graphic designer to give you a hand. A lot of graphic designers work alone or are freelance, but some Web design agencies often have in house graphic designers and can be a good place to commision your next project to. If you still have a few questions, why not take a few minutes to read our guide "How to hire the best graphic designer in the UK" to help you in your quest to finding the perfect graphic designer for your project.

Here at Pixel Puppet we only list UK based businesses, so it shouldn’t be too hard to find someone local that you can trust. If you’re looking for a graphic designer, whether freelancer or a company, finding someone nearby can make it easier to meet them face to face and review their portfolio.

If you are a graphic designer based in the UK and looking to attract the right customers, then why not add your business to Pixel Puppet. We personally review all registrations to ensure the quality of your business, so that our readers have the confidence to know that your listing is accurate.

Afloat Logo

Afloat is a Derby based digital agency offering bespoke web design, WordPress, custom websites, online stores, desktop & mobile apps and print design.

28 Washford Road,
DE65 5HN

Design Box Media Logo

At Design Box Media - an online marketing team for your business needs. We are marketing professionals based in Southend on sea, Essex.

We cover all things web and marketing related such as: Web Design & Development, eCommerce, SEO, PPC, Social Media Management, Content management, Digital marketing, Hosting & Domains.

Design Box Media,
524 A London Road,
Westcliff, Southend-On-Sea,
Essex, SS0 9HS

Blue Frontier Logo

Blue Frontier are a leading digital agency based in Salisbury, Wiltshire. We cover a wide range of services, from web and app design, to digital marketing services.

Blue Frontier
Unit 1,
The Woodford Centre,
Lysander Way,
Old Sarum

Stuntrocket Logo

Beautiful bespoke website design, development, marketing and SEO.

Design, development & digital marketing.

StuntRocket LTD
One Aire Street,
West Yorkshire,

We Are Panda Logo

Web Design in Weston Super Mare & Somerset.
We are a business partnership designed to help established businesses and start-ups of all shapes and sizes grow and fulfill their potential online. We focus on building bespoke websites to suit our client’s individual needs. We have worked with individuals, small and local businesses through to global companies. Some with simple information sites and others with complex e-commerce sites selling their products online and offline!

Kero Graphics Logo

We produce beautiful, SEO and mobile friendly web designs that work across multiple platforms and screen sizes. Our in-house team of technical experts have a wealth of design and marketing experience, to provide you with a premium service at a very competitive price.

24 Wilson Place
East Lothian
EH42 1GG

Sussex Designs Logo

We provide professional websites at affordable prices using our unique eSuite system to create fully updatable websites. Based in East Sussex.

Railview Lofts,
19C Commercial Road,
East Sussex,
BN21 3XE

Tracey Rickard Web Design Logo

I am a freelance web designer and have been designing and building websites for over a decade. I create mobile friendly sites that please my clients and their visitors. I am a WordPress specialist and thoroughly enjoy working with the platform. My clients love it too because it is so easy for them to edit and manage their content.

The Mansley Business Centre,
Stratford Upon Avon,
CV37 9NQ

Jason Miller; a freelance Web & Graphic Designer in London, specialising in Branding. I’m passionate about design and enjoy working closely with many local businesses in London, as the first point of contact for any and all of their design needs. This often includes creating and developing their brand identity, social media presence & websites, along with promotional material for marketing campaigns. Address: 169a Victoria Road, Barnet, London, EN4 9PA

Creative agency offering design and development for print, web, branding and illustration. Based in Norwich and Cambridge with an international client base. Address: Burlington Buildings, 11 Orford Place, Norwich, Norfolk, NR1 3RU

Miri GFX is the home of Anthony Phillips a freelance professional graphic designer based in Loughborough, Leicestershire near the Loughborough University. Anthony is a seasoned professional with over 17 years experience in the design industry and specialises in both digital and print graphic design services. If you're looking for reliable professional design service, whether your business is large or small, look no further. Miri GFX prides itself on providing reliable, professional design to a wide range of clients both here in the UK and abroad. Address: Sandringham Drive, Loughborough, Leicestershire, LE11 4TN