It’s fairly safe to say that the online world is a pretty busy place and when it comes to grabbing the direct attention of a potential customer it sometimes pays to, well, pay.
What is PPC?
PPC or pay per click, is a form of marketing, and a pretty well targeted one at that which pretty much does what it says on the tin. Advertisers place an advert or targetted piece of content in a prominent online space, and are charged each time the advert receives a click from an individual interested in what they have to say.
As any business owner will know there is an awful lot of competition out there and cutting through the online noise can prove quite a challenge. Getting someone to not only notice and visit your website but stay long enough to maintain interest is hard work. For someone to click through to your site from an advert is a sure fire way to help increase the chance of that person converting into a full blown lead, so it an be worth the spend.
The price of a click isn’t plucked out of thin air, it comes down to a finely tuned bidding system based on the collectively perceived value of the click in relation to the keywords used, chosen platforms and the audience type from which is originates. Putting a price on it isn't quite as simple as you might think.
Why Use PPC Services?
Most business owners or marketeers looking to showcase a brand spanking new ad will have first considered what their campaign goals are before looking too deeply into PPC services. These can be anything from generating leads and increasing sales to more generally boosting brand awareness, and when it comes to effective PPC management, relevance is key. With so many technological advances in all things marketing, advertisers are now able to specifically target ads in a way that just wasn't possible years ago.
Thanks to online shopping, implementing a PPC campaign is made that bit easier purely down to the fact that the advertiser behind the targeted ad already knows that its viewer has a direct and timely interest in the product being sold. All is takes is a simple click, right there in the moment, and you’re one step closer to converting a lead.
7 Steps To Managing PPC Campaigns
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