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Search Engine Optimisation

Search Engine Optimisation (SEO)

What is SEO (Search Engine Optimisation)?

You’ve been told its important and more than a little bit worth getting good at, but do you really know what search engine optimisation is? SEO is about not only improving the amount of traffic directed to your site, but also the quality of that traffic (where it comes from). It’s worth noting here that the term ‘quality traffic’ refers to visitors being directed to your site because they have a genuine interest in what you have to offer. It seems fairly obvious to state that the more traffic the better, but it only really matters if you have the right people clicking through from the search engine result pages (SERPs) in the first place. You might have also heard the term ‘organic traffic’ floating around, this is what we call the friendly visitors who have gravitated towards your site via non paid means, and they’re worth hanging on to.

In a nutshell, when it come to search engine optimisation the aim of the game is to get seen, quickly, by those who matter.

How does it work

Starting with the very basics here, a search engine is a platform (think Google & Bing) from which you can find the information on the internet you are looking for. You tell your lovely search engine what you want to know and it feeds you back a list of links that, hopefully, tell you what it is you want to know.

Search criteria in tow, a piece of inbuilt software known as a crawler (or spider) goes about its mission to gather all the information it can on that subject. These stealthy little creatures work at great speed, and in what seems like the blink of an eye, the information is returned back to the search engine in a series of 1’s and 0’s and built into an index from which it can rank its importance. This index is then passed through an algorithm, whose job it is to match this data with the query you originally submitted. The most relevant and important appear in the list you are provided, leaving you happy and satisfied in how jolly helpful the internet has been for you today.

The word ‘algorithm’ is a fairly important one when it comes to SEO but don’t let it stump you. In short, it is a set of rules that need to be followed in order to solve a problem, the problem here being able to find the most relevant search results possible. These ‘rules’ are a set of factors (with varying degrees of importance) that are taken into consideration when trying to work out if the information is relevant enough and worthy of your time!

There are a number of these ‘factors’ to consider and as such, many opinions as to which play the biggest part, but it has been suggested that the 3 most important could well be:
  • Domain-level link authority features - this involves looking at the number and quality of links back to the domain as well as the page rank at domain level.
  • Page-level link features - primarily assessing the quality of link sources and looking at anchor text distribution amongst other things.
  • Page-level key words and content features - this is largely about assessing the quality and relevance of your content.
Of course these are only a handful of SEO factors, there are a number other things playing a part in that useful list of links your friendly SERPs puts before your eyes. Length and quality of content, social metrics and user data (amongst others) are thrown into the mix too.

Why is SEO so important?

Search engine optimisation is worth paying attention to because of the very reason you have a website in the first place; to open your services out to a wider audience than would be possible without one. How does that look? Lots of (genuinely interested) people visiting your site. This is largely where the optimisation part of SEO comes into play, the big chance for human beings to have an input. Once you have an idea of how the algorithm is seeing your content you can perform a few alterations (or optimise) it to give it the best chance at success.

How do I get started?

If you’ve been tasked with search engine optimisation, you’ll need to be working hard to make your website and is content attractive to search engines and their crawlers. There are a few things to think about when it comes to effective SEO and if you’re new to the game, you can expect to put in a fair amount of learning and practice before you start getting it right.

In the first instance you’ll need to get yourself a website that appeals to search engines, whilst a web design agency can help when it comes to making your site work for your users, you’ll need to be getting things such as effective domain names and internal links right to get those visitors there in the first place. You’ll also need to build a catalogue of fresh and relevant content written with SEO in mind, getting things such as metadata and keywords working for your site is the key to success here and can be where an SEO copywriter comes in handy.

Whilst it might be possible to learn the tricks of the trade when it comes to search engine optimisation, it can pay to hire a specialised SEO service to help you get it right. Without optimising your site for search engines effectively, investing in your website and in turn your business’ online presence, can seem a bit of a fruitless task.
Are you an SEO agency? Add your SEO agency business in our UK only directory and promote to new customers today.

PENNInk Productions Ltd Logo

At PENNInk Productions Ltd based in Middlesex, we help businesses get started on the web. We offer an array of services for our clients to showcase themselves in a professional manner through web design, graphic design, Internet marketing, social media management, and much more. Our goal is to make our company efficient and responsive.

27A Maxwell Road

Megademic Logo

Megademic is a digital marketing agency in Surrey that helps businesses, charities and startups achieve remarkable growth online.

Castle Court
41 London Road
Surrey RH2 9RJ

Visionary Media Digital Marketing Thornbury Logo

We are Visionary Media - a digital marketing agency in Bristol specialising in PPC advertising, SEO, web design and optimisation.
Our job is to create future proof, forward thinking ROI digital strategies that work for you.

19a St Mary St
St Mary Centre, Thornbury
BS35 2AB

Design Box Media Logo

At Design Box Media - an online marketing team for your business needs. We are marketing professionals based in Southend on sea, Essex.

We cover all things web and marketing related such as: Web Design & Development, eCommerce, SEO, PPC, Social Media Management, Content management, Digital marketing, Hosting & Domains.

Design Box Media,
524 A London Road,
Westcliff, Southend-On-Sea,
Essex, SS0 9HS

iDigLocal Logo

Bespoke Stroud web design. iDiglocal are experts in SEO, ppc campign management, wordpress plugin development as well as general custom website design.

No hidden costs, friendly and flexible.

iDigLocal Ltd,
The Town Hall,
Old Bristol Road,
nr Stroud,
GL6 0JF.

Quick Innovations Ltd Logo

Quick Innovations is a professional website design company in London.Our Web designer and developer are experts in webdesign at our London website design agency.
London based Web Design Services Company offers innovative Website Design and Development. We are specialised in creative Website Design Services in London,U.K

44, Skylines Village
Limeharbour, Canary Wharf
E14 9TS

Nuttersons  Logo

Welcome to Nuttersons!
We are a creative agency located in the heart of Manchester. We specialise in creating websites that exceed our client’s expectations. We do this by making visually stunning websites that have a great online presence and provide your visitors with an unforgettable experience.

Our specialities lie in: Web Design, Advertising, Web development, Social Media, E-Commerce, UX Design, Graphic Design, Videography and Photography.

3-5 St John Street
M3 4DN

Horizon Creative Media Ltd Logo

HORIZON CREATIVE MEDIA LTD design WordPress responsive websites that work on any device. We have been operating for over a year and have a proud reputation within the industry for the high level of design for each and every client website. We are based in Lancaster but provide our services throughout the UK.

5-6 Dalton Square

Mòr (Mòr Digital Studio Ltd.) Logo

We plan, design and build digital tools and services for our customers.

We have built websites that convert over 5.2 times better, set up social media campaigns that truly engage customers, on average 10 times more, and create easy to use mobile applications.

Mòr offer a combination of digital strategy, design, technology and marketing excellence.

29b Hermitage Road,

Free Web Design UK Logo

100% Free Web Design, Fully Responsive UPTO FIVE PAGES - Pay Only Hosting.

Specialising in Free Web Design, Hosting, Design, Search Engine Optimization and Social Media Marketing.

Address: Park Avenue House, Weston Coyney, Stoke-On-Trent, ST35HQ

Dancing Badger Ltd Logo

We are an Exeter based company situated in the prestigious Southernhay quarter. We specialise in responsive, mobile-first website design, website development, e-commerce, multi-channel selling (Amazon & eBay) and digital marketing.

Dancing Badger Limited,
Lower Ground Floor,
4-5 Southernhay West,

Jacit Ltd Logo

A boutique web design and digital marketing agency based in Nottingham offering bespoke website and tailored digital marketing campaigns. we work with both small and large businesses throughout the uk and deliver industry leading website which engage users and increase sales.

Jacit Ltd,
Unit E1, West End Mills,
Leopold Street,
Long Eaton,
NG10 4QD

We Are Panda Logo

Web Design in Weston Super Mare & Somerset.
We are a business partnership designed to help established businesses and start-ups of all shapes and sizes grow and fulfill their potential online. We focus on building bespoke websites to suit our client’s individual needs. We have worked with individuals, small and local businesses through to global companies. Some with simple information sites and others with complex e-commerce sites selling their products online and offline!

Fife website design Logo

Fife Website Design have been successfully providing local & national businesses with professional business websites since 2011. Our professional websites are perfect for all businesses large and small. Local, national & even international.

85 Urquhart Crescent,
KY12 8AL

Kero Graphics Logo

We produce beautiful, SEO and mobile friendly web designs that work across multiple platforms and screen sizes. Our in-house team of technical experts have a wealth of design and marketing experience, to provide you with a premium service at a very competitive price.

24 Wilson Place
East Lothian
EH42 1GG

Sussex Designs Logo

We provide professional websites at affordable prices using our unique eSuite system to create fully updatable websites. Based in East Sussex.

Railview Lofts,
19C Commercial Road,
East Sussex,
BN21 3XE

Search Focus Logo

Freelance web design and SEO services for all small to medium sized business throughout the United Kingdom.

Address: 172 Wigan Road, Ashton-in-Makerfield, Wigan, Manchester, WN4 9ST

Furthermore Marketing Logo

We’re a multi-skilled agency that can manage any aspect of your marketing activity. We offer skilled web design as a stand alone investment or along side our marketing strategies.

272, Scottow Enterprise Park,
Lamas Road,
NR10 5FB

Advance Website Design Logo

Websites designed by Advance are mobile friendly, hosted and include an SSL certificate. Sites can feature ecommerce and clients can edit their sites via a CMS. Digital marketing services include search engine optimisation (SEO) and pay per click (PPC) as well as social media and email marketing.

Ever Increasing Circles Logo

Get More Customers with EIC Marketing. Our services help improve your search rankings, drive business and fast-track your success in Google Search, Facebook, Instagram, YouTube and more. We build and design websites that help convert visitors into paying customers and clients. All whilst providing the integrated marketing services that help businesses thrive online. We're based in London, UK and are known for our world class combination of web design and SEO optimised code, social media and influencer marketing prowess. Our team often collaborates with other industry leaders and contribute to reputed online blogs and journals. We look forward to helping you achieve the success you desire. Address: Floor 2, 173-176 Sloane Street, London, SW1X 9QG

Search Creative Logo

Search Creative is a specialist online marketing agency based in Runcorn, Cheshire. We have over 20 years experience of designing and implementing online marketing strategies to provide our clients with the maximum ROI. Address: The Heath Business & Technical Park Runcorn Cheshire WA7 4QX UK

Our small but dedicated team of design and devlopement experts are proficient in all aspect of website development and marketing. Our in-house SEO team have over 20 years experience in completing successful campaigns.

Helping businesses increase web traffic and converting traffic into sales. Address: 2 Lansdowne Road, Croydon, CR9 2ER

Ecomsolutions is a web design and development company having 19+ years of experience in website design services, responsive and ecommerce website design, seo services, hosting and support in West Sussex, Billingshurst, Horsham. Address: Brampton House, Marringdean Road, Billingshurst, West Sussex, RH14 9HD

FUTURA SERVICES. Corporate Branding, Website Development & Business Consultancy. Let us help your business be more succesful and realise it's full potential.